How to Increase Instagram Followers in 2024

As all of us know, Instagram is the base of all major brands. Many businesses are growing and dominating the market because of Instagram. Instagram is one of the most popular and used social media platforms in the world. Instagram has grown in popularity when they shifted their focus from a normal social media platform to a branding tool over the past decade. 

Increasing Instagram followers is an achievement for everyone. Instagram has billions of users that help individuals or businesses reach a wider audience.

Building a strong brand on Instagram is a common goal for many. But is it easy to grow on Instagram? Absolutely not, but it is possible. Cracking the Instagram algorithm is tricky, but growing your audience benefits both you and your business. As your audience grows, you will gain more opportunities to convert them into leads.

In this guide, we are going to find the proven strategies and tips on how to increase Instagram followers. Here’s how you can boost your follower count effectively.

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Key Strategies of How to Increase Instagram Followers Organically

1. Understanding the Instagram Algorithm

What is the Instagram Algorithm?

The Instagram algorithm is process of organizing and providing content to user feed. Hence understanding how Instagram algorithm works can be a good chance to grow on Instagram.

There are many Instagram algorithms for main feeds, stories, explore pages, and reels. Each algorithm is different for getting reach and relevance to make the content popular or showing to users. Hence, utilizing and understanding algorithms is the base for Instagram growth. Instagram algorithm helps to enhance user experience and increase in reach and improve engagement.

How the Algorithm Impacts Your Reach

The algorithm favors content that receives high engagement, meaning likes, comments, shares, and saves. To increase your Instagram followers, you need to create content that resonates with your audience and encourages interaction.

2. Optimize Your Profile

Profile Picture

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Your profile picture is the first impression potential followers get. Ensure it’s high quality and reflective of your brand. For businesses, a logo works best, while personal accounts should use a clear, professional photo.

Username and Bio

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Your username should be simple, recognizable, and related to your brand. Avoid numbers or special characters. Your bio should be concise, informative, and engaging. Include keywords relevant to your niche, and don’t forget to add a link to your website or a specific landing page.

Consistent Aesthetic

Having a consistent aesthetic helps in creating a recognizable brand. Use a specific color palette and style for your posts. This consistency helps followers know what to expect and makes your profile visually appealing.

3. Content Strategy

Creating High-Quality Content

Content is king on Instagram. High-quality, visually appealing photos and videos attract more engagement. Invest in a good camera or smartphone and learn basic photography and editing skills.

Why Content Quality Matters

High-quality content is visually appealing, well-edited, and relevant to your audience. Quality content attracts more engagement, which in turn helps you gain more followers.

Types of Engaging Content

  • Photos: Bright, clear, and well-composed photos perform better.
  • Videos: Use Reels and IGTV to share dynamic and engaging video content.
  • Stories: Utilize Instagram Stories for behind-the-scenes content, polls, and Q&A sessions.


Captions should be engaging, informative, and sometimes humorous. They offer context to your photos and videos and can encourage followers to interact. Ask questions, use calls-to-action (CTAs), and include relevant hashtags.

Posting Frequency

Consistency is key. Post regularly but avoid overwhelming your followers. Aim for at least one post per day. Utilize Instagram Insights to determine when your audience is most active and schedule posts accordingly.

4. Use Hashtags Effectively

The Importance of Hashtags

Hashtags increase the discoverability of your posts. Using relevant hashtags can expose your content to a broader audience.

Research Hashtags

Using the right hashtags can expose your posts to a larger audience. Research popular hashtags in your niche. Use a mix of trending, niche-specific, and branded hashtags.

Limit Hashtags

Instagram allows up to 30 hashtags per post, but using all 30 isn’t always necessary. Aim for 10-15 relevant hashtags. Too many can appear spammy and reduce engagement.

Create a Branded Hashtag

Creating a branded hashtag encourages user-generated content. Followers can use it to tag their posts, increasing your brand visibility. Promote your branded hashtag in your bio and posts.

How to Choose the Right Hashtags

Research and use a mix of popular and niche hashtags related to your content. Tools like Hashtagify and All Hashtag can help you find the best hashtags for your posts.

5. Engage with Your Audience

Respond to Comments

Engagement is a two-way street. Respond to comments on your posts to show followers you value their interaction. This encourages more comments and increases your post’s visibility.

Engage with posts in your niche by liking and commenting. This increases your visibility and encourages users to check out your profile. Ensure your comments are genuine and add value to the conversation.

Host Giveaways and Contests

Giveaways and contests are excellent for boosting engagement and attracting new followers. Require participants to follow your account, like the post, and tag friends. This increases your reach and visibility.

Building a Community

Engagement is a two-way street. Responding to comments, liking posts, and engaging with your followers’ content builds a community around your profile.

6. Collaborate with Influencers

Identify Relevant Influencers

Collaborate with influencers in your niche who have a substantial following. Ensure their audience aligns with your target demographic. Influencer partnerships can introduce your profile to a wider audience.

Sponsored posts involve paying influencers to promote your brand. Clearly outline your expectations and goals for the partnership. Authenticity is crucial; ensure the influencer’s promotion feels genuine.


Allow influencers to take over your account for a day. This provides fresh content and attracts the influencer’s followers to your profile. Promote the takeover on both your and the influencer’s accounts for maximum reach.

7. Utilize Instagram Stories and Reels


Instagram Stories are a powerful tool for engagement. Use features like polls, questions, and quizzes to interact with your audience. Highlight important stories on your profile to keep them visible.

Stories are a versatile feature that allows for more casual and spontaneous content. Use stickers, polls, and questions to make your Stories interactive.


Instagram Reels are short, engaging videos that can go viral quickly. Create entertaining and informative reels related to your niche. Use trending music and hashtags to increase visibility.


IGTV allows for longer videos. Use IGTV to share in-depth content like tutorials, interviews, or behind-the-scenes looks. Promote your IGTV videos through stories and posts.

8. Analyze and Adjust

Use Instagram Insights

Instagram Insights provides valuable data on your followers and engagement. Use this information to understand what content performs best and adjust your strategy accordingly.

A/B Testing

Experiment with different types of content, captions, and posting times. A/B testing helps identify what works best for your audience. Continually refine your approach based on these insights.

Monitor Competitors

Keep an eye on your competitors to see what strategies they’re using. Analyze their most successful posts and adapt similar tactics for your account.

9. Utilizing Instagram Analytics

Tracking Your Performance

Use Instagram Insights to track the performance of your posts and identify what type of content performs best. Adjust your strategy based on these insights.

Adjusting Your Strategy

Continuously analyze your performance data to refine your content strategy. Pay attention to what works and what doesn’t, and be flexible in making necessary adjustments.

10. Promote Your Instagram on Other Platforms

Cross-Promoting on Other Platforms

Promote your Instagram profile on other social media platforms like Facebook, Twitter, and LinkedIn. Share your Instagram content across these platforms to reach a wider audience.

Embed Instagram Feeds on Your Website

Embedding your Instagram feed on your website encourages website visitors to follow you. This provides additional exposure and integrates your social media presence with your online brand.

Email Marketing

Include links to your Instagram profile in your email newsletters. Encourage your email subscribers to follow you for exclusive content and updates.

Integrating Social Media Channels

Promote your Instagram profile on other social media platforms like Facebook, Twitter, and LinkedIn. Cross-promotion helps you reach a wider audience.

Using Blogs and Email Newsletters

Include links to your Instagram profile in your blog posts and email newsletters. Encourage your readers and subscribers to follow you on Instagram.

11. Using Paid Promotions

Instagram Ads

Investing in Instagram ads can help you reach a larger audience. Target your ads based on demographics, interests, and behaviors to attract relevant followers.

Partner with influencers to create sponsored posts. These posts can significantly boost your visibility and attract new followers from the influencer’s audience.

12. Consistency and Patience

Consistent Branding

Ensure your branding is consistent across all platforms. This creates a cohesive brand image and helps in building recognition and trust with your audience.


Growing your Instagram following takes time. Be patient and stay consistent with your efforts. Avoid buying followers, as this can harm your account’s credibility and engagement rates.

Posting Regularly

Regular posting keeps your audience engaged and your profile active. Create a content calendar to plan and schedule your posts in advance.

Finding the Best Times to Post

Analyze your audience’s activity to determine the optimal times to post. Tools like Instagram Insights and Sprout Social can provide valuable data on your followers’ habits.

13. Staying Authentic and True to Your Brand

Building Trust with Authentic Content

Authenticity builds trust with your audience. Share genuine content that reflects your values and personality to create a deeper connection with your followers.

Avoiding Common Pitfalls

Avoid buying followers or using bots. These practices can damage your reputation and lead to penalties from Instagram.


Increasing your Instagram followers takes time, effort, and a well-thought-out strategy. By understanding the algorithm, creating high-quality content, engaging with your audience, and leveraging Instagram’s features, you can effectively grow your follower base. Stay consistent, authentic, and responsive to see the best results. With dedication and smart planning, your Instagram presence will flourish, amplifying your reach and impact.

Final Tips

  • Stay authentic: Authenticity resonates more than perfection.
  • Keep learning: Instagram’s algorithms and features evolve; stay updated.
  • Engage genuinely: Real engagement builds a loyal community.

By following these strategies, you’ll be well on your way to increasing your Instagram followers and building a thriving online presence.

Related read: Instagram monetization strategies to make money on Instagram.

FAQs about Increasing Instagram followers

How often should I post on Instagram?

Posting at least once a day is recommended to keep your audience engaged. However, quality should not be compromised for quantity.

What are the best types of posts to gain followers?

High-quality photos, engaging videos, interactive Stories, and informative Reels are great for attracting followers.

How do I find the right hashtags for my posts?

Research hashtags relevant to your niche using tools like Hashtagify and All Hashtag. Analyze what successful accounts in your niche are using.

Is it worth investing in Instagram ads?

Yes, Instagram ads can help you reach a broader audience and attract relevant followers if targeted correctly.

How can I collaborate with influencers?

Reach out to influencers in your niche with a proposal for collaboration. Ensure that their audience aligns with your target demographic.

What should I avoid to maintain a good reputation on Instagram?

Avoid buying followers, using bots, and spamming. Focus on authentic engagement and building genuine relationships with your audience.

Why Collaborations Work?

Collaborating with influencers and brands can introduce your profile to their followers, potentially increasing your follower count.

How to Choose the Right Partners for collaboration?

Select influencers and brands that align with your values and target audience. Authentic partnerships are more effective and resonate better with followers.